From: Randal Whittle (whittle_at_chaph.usc.edu)
Date: Wed Jun 21 1995 - 01:16:44 EDT
> > How about the Micro Channel bus that they screwed up marketing?
> IBM didn't so much screw up the marketing as make it impossible for the
> experience card makers to produce these things. Some bright boy decided
> that licensing the MCA spec meant you had to _also_ pay BACK royalties on
> all the ISA cards you made. Meaning nobody with the existing
> ability/resources to make MCA cards could afford to. Which explains why
> most of the MCA cards you find|found are IBM or some new company you
> never heard of....
Pricing does come under the marketing categoy though, and in
this sense, IBM did indeed screw up this marketing maneuver.
> > Well, IBM isn't the only one though, Sony messed up making Beta the standard.
> I think Sony was more a victim of the public which didn't care as much
> about visual quality as being able to fit six (icky quality) hours onto a
> tape instead of a measley 3.5........
The biggest issue was that Sony refused to license Beta until
too late, and when they did, the licensing fee was way past reasonable
(not unlike the MCA thing above). When they finally *did* get it right,
it was too late--VHS reached critical mass and the rest is history.
They still have their professional market niche though. :)
Randy Whittle whittle_at_usc.edu | Making South-Central |
USC Graduate School of Business (Fight on 'SC!)| L.A. a better place by |
-Counselor, USC Business Expansion Network | helping small businesses |
| help themselves. |
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